中华医学教育杂志

中华医学教育杂志 ›› 2023, Vol. 43 ›› Issue (8): 612-616.DOI: 10.3760/cma.j.cn115259-20221223-01582

• 研究生教育 • 上一篇    下一篇

高等医学院校研究生招生宣传融媒体模式的探索与实践

刘彦权, 成晓燕, 彭菲菲, 董树平, 袁嘉成, 曾敏娟, 汪诗梅, 陈玉婷, 唐焕文   

  1. 广东医科大学研究生院,东莞 523808
  • 收稿日期:2022-12-23 出版日期:2023-08-01 发布日期:2023-07-31
  • 通讯作者: 唐焕文, Email: thw@gdmu.edu.cn
  • 基金资助:
    广东省学位与研究生教育改革研究(2021JGXM060);广东省教育科学规划课题教育综合改革专项(2021JKZG113);广东医科大学2022年“校立项”社科重点项目(SZZF001)

Exploration and practice on convergence media mode of postgraduate enrolling publicity in medical colleges and universities

Liu Yanquan, Cheng Xiaoyan, Peng Feifei, Dong Shuping, Yuan Jiacheng, Zeng Minjuan, Wang Shimei, Chen Yuting, Tang Huanwen   

  1. Graduate School of Guangdong Medical University, Dongguan 523808, China
  • Received:2022-12-23 Online:2023-08-01 Published:2023-07-31
  • Contact: Tang Huanwen, Email: thw@gdmu.edu.cn
  • Supported by:
    Research on Degree and Graduate Education Reform in Guangdong Province (2021JGXM060); Guangdong Provincial Education Science Planning Project on Education Comprehensive Reform (2021JKZG113); Key Project of Social Sciences from the 2022 School Approval Fund of Guangdong Medical University (SZZF001)

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摘要： 现阶段,我国高等医学院校在研究生招生(简称研招)宣传上有各自不同的策略和方式,存在宣传对象分散、内容宽泛、过程单向等共性问题。本文针对上述问题,设计并实施了研究生招生宣传的信息化建设,暨组建精准的宣传队伍、丰富宣传材料和载体、联动多部门资源、结合线上线下的宣传形式、整合不同类型的多媒体平台、运用大数据精准支撑宣传以及构建“五精准定位”的研招宣传融媒体新模式等,旨在为我国高等医学院校研招宣传工作的创新与转型提供参考。

关键词: 研究生, 招生宣传, 医学院校, 融媒体模式

Abstract: At present, the medical colleges and universities in China have their own different strategies and ways in postgraduate enrolling publicity, while there are some common problems such as scattered objects of publicity, broad content and one-way process.In response to these problems, this article has designed and implemented the informationization construction of graduate enrolling publicity, including the establishment of accurate publicity teams, rich publicity materials and carriers, linkage of multi departmental resources, combining online and offline publicity forms, integration of different types of multimedia platforms, using big data to accurately support publicity and build a research and enrolling publicity model of ″five precise positioning″ and so on, aiming to provide reference for the innovation and transformation of research and enrolling publicity in medical colleges and universities in China.

Key words: Postgraduate students, Enrolling publicity, Medical colleges and universities, convergence media mode

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