Chinese Journal of Medical Education

Chinese Journal of Medical Education >

2023 , Vol. 43 >Issue 8: 612 - 616

DOI: https://doi.org/10.3760/cma.j.cn115259-20221223-01582

Exploration and practice on convergence media mode of postgraduate enrolling publicity in medical colleges and universities

  • Liu Yanquan ,
  • Cheng Xiaoyan ,
  • Peng Feifei ,
  • Dong Shuping ,
  • Yuan Jiacheng ,
  • Zeng Minjuan ,
  • Wang Shimei ,
  • Chen Yuting ,
  • Tang Huanwen
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  • Graduate School of Guangdong Medical University, Dongguan 523808, China

Received date: 2022-12-23

  Online published: 2023-07-31

Supported by

Research on Degree and Graduate Education Reform in Guangdong Province (2021JGXM060); Guangdong Provincial Education Science Planning Project on Education Comprehensive Reform (2021JKZG113); Key Project of Social Sciences from the 2022 School Approval Fund of Guangdong Medical University (SZZF001)

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Abstract

At present, the medical colleges and universities in China have their own different strategies and ways in postgraduate enrolling publicity, while there are some common problems such as scattered objects of publicity, broad content and one-way process.In response to these problems, this article has designed and implemented the informationization construction of graduate enrolling publicity, including the establishment of accurate publicity teams, rich publicity materials and carriers, linkage of multi departmental resources, combining online and offline publicity forms, integration of different types of multimedia platforms, using big data to accurately support publicity and build a research and enrolling publicity model of ″five precise positioning″ and so on, aiming to provide reference for the innovation and transformation of research and enrolling publicity in medical colleges and universities in China.

Key words： Postgraduate students; Enrolling publicity; Medical colleges and universities; convergence media mode

Cite this article

Liu Yanquan , Cheng Xiaoyan , Peng Feifei , Dong Shuping , Yuan Jiacheng , Zeng Minjuan , Wang Shimei , Chen Yuting , Tang Huanwen . Exploration and practice on convergence media mode of postgraduate enrolling publicity in medical colleges and universities[J]. Chinese Journal of Medical Education, 2023 , 43(8) : 612 -616 . DOI: 10.3760/cma.j.cn115259-20221223-01582

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