Objective To investigate the educational work preferences of faculty involved in the standardized residency training of TCM, and to provide a reference for formulating targeted faculty incentive strategies. Methods From September to November 2024, attributes and levels of educational work preferences for TCM residency training faculty were determined by referring to authoritative guidelines, conducting a literature review, and applying the Delphi method. A DCE was designed and combined with a questionnaire survey. Using stratified sampling, 230 faculty members from six national TCM residency training bases in Zhejiang Province were selected for the investigation. A mixed logit model was employed to analyze the faculty′s teaching work preferences and willingness to pay (WTP). Results A total of 217 valid questionnaires were collected. Six attributes—monthly teaching income, teaching workload intensity, teaching atmosphere, teaching venue, credit for professional title promotion, and honors/training opportunities—significantly influenced the teaching preferences of the faculty (all P<0.05). ″Harmonious teaching atmosphere″ demonstrated the highest utility (β=0.806) and the highest WTP (1 409.17 CNY). Under baseline conditions, improving the level of a single incentive resulted in the greatest increases in probability for teaching atmosphere (19.6%), monthly teaching income (13.9%), and teaching workload intensity (13.6%). The attribute levels ″moderate credit for professional title promotion″ (β=0.162) and ″availability of honors and learning opportunities″ (β=0.161) showed relatively lower utility. Preferences varied among faculty of different genders and professional titles. Conclusions Both economic and non-economic factors collectively influence the educational work preferences of TCM residency training faculty. A ″harmonious teaching atmosphere″ is the core driving factor, while appropriate teaching income and reasonable workload intensity form the foundation for sustaining teaching motivation. The relative attractiveness of incentive methods within the current system, such as credits for professional title promotion, needs enhancement. It is recommended to prioritize fostering a harmonious teaching atmosphere, simultaneously ensure reasonable economic compensation and manageable workload, and construct differentiated incentive mechanisms and measures to comprehensively enhance the teaching motivation of TCM residency training faculty.
Xu Fangyong
,
Zhang Dandan
,
Zhang Yingying
,
Huang Yuenuo
,
Pan Susu
,
Zhang Jizhou
. Educational work preferences among TCM residency training faculty[J]. Chinese Journal of Medical Education, 2026
, 46(5)
: 351
-357
.
DOI: 10.3760/cma.j.cn115259-20250617-00682
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